Julie Evans, one of my colleagues at Wake Tech, advises her students to know their value. “Don’t undersell yourself or your services,” she often says with conviction. This is sound advice, especially in the age of logo mills, and a world where Photoshop is a verb. This summer, as I embarked on a back-to-industry journey, … Continue reading Got a moose, got a moose, will you do the fandango?
David Airey mentions seven standards in his book “Logo Design Love” for well-designed logos. One of those is to avoid trends, which make logos and graphics look dated in a relatively short time period. But that runs counter to the inclination of many web and graphic designers. Given the particular application of a design, and … Continue reading Typecasting the Web